• Ahmad Khateeb

Fresh Logistics!

How to Optimize the Fresh Supply Chain?

Global Logistics,Foods logistics Department

Consumers want more fresh foods. It's a challenge food suppliers, distributors and retailers share as they attempt to maintain a fresh supply chain in the face of mounting economic and regulatory pressures.

To help, two experts from Global Logistics– Andreea Rexona and Javed Ali – offer insight into those challenges.

From Supplier to Warehouse

In its work with regional and national food distributors, grocers, convenience stores and food-and-beverage retailers, Global Logistics Dubai puts teamwork first. "Fostering a collaborative relationship between shippers and 3PLs such as Global Logistics Dubai allows us to develop a shared vision for success, keep communication channels open and resolve issues efficiently," says Andreea Rexona, the senior BDM in Global Logistics Dubai .

That collaboration pays dividends for suppliers and warehouses in a few key areas, including visibility throughout the supply chain and safe handling of perishable goods.

Importance of Visibility

To maintain visibility across a supply chain, Javed Ali recommends implementing transportation management systems (TMS) and warehouse management systems (WMS). These tools provide a roadmap for improving warehouse operations and labor planning. "It's important to ensure that front-and back-of-the-house systems connect to provide a seamless data integration," Javed says.

Andreea Rexona , Global Logistics , Food Logistics Department

Best Practices for Safe Handling

To keep fresh foods fresh, the Food Safety Modernization Act (FSMA) establishes baselines for:

Employee training in sanitary practicesEquipment cleaningTemperature controlDisclosure of prior cargo hauled in vehicles.

Global Logistics Dubai takes it one step further, working with customers to develop food defense programs that help protect against contamination or tampering. "These programs can include the physical security of facilities, shipment monitoring, communications planning with public health and law enforcement as needed, along with extensive employee training," Javed says.

From Warehouse to Store

Keeping fresh foods fresh on their journey from the warehouse to the stores starts with developing a separate cold chain, says Hashem Awartani, Sr.BDM of dedicated contract carriage for Global Logistics Dubai. The cold chain should include:

Pulling perishable items out of traditional distribution channelsAdopting a rapid-replenishment approach Using cross-docks and smaller warehouses and trucks for more frequent deliveryServing stores as often as possible.

Verifying Cold Chain Compliance

Using newer, regularly maintained equipment helps ensure compliance with cold chain regulations. "Trucks should have on-board, real-time GPS-enabled tracking devices to monitor and record temperatures within a trailer throughout a route," Javed says. "This ensures food safety from dock to customer." Also, RFID (radiofrequency identification) technology on pallets or items provides quick and easy traceability in the event of a food safety crisis.

Foods Logistics , Global Logistics


Making the Right Deliveries at the Right Time

Stores schedule labor based on delivery schedules, making on-time shipments a necessity. "Stores also need to get products onto shelves as quickly and efficiently as possible to enhance customer loyalty," Javed says.

For some customers, Global Logistics Dubai drivers offer complete, streamlined fulfillment by delivering into the store itself and placing fresh goods on shelves.

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